Any 3 search results appearing at the top of SERP (search engine results page) for local searches forms the Local pack. All local listings alongside the markings of map pins displaying location of each business will appear on local pack.
It is a highly productive tool as Google’s Local pack gets the most clicks online and eventually gets more business as these results are based on the business profile rather than the business websites.
Putting your business on the map will make it visible to a large clientele, resulting in more people to discover the business. Online access to the business website and communication will help people making quick decisions.
Increasing the business visibility and detailed profile online can lead to more conversions and people will end up using the website and accessing subscriptions and scales etc. This normally doesn’t happen as Google has made these searches very direct where people can find the business location and working hours without having to leave the search engine.
Availing these local SEO techniques and marketing strategies, any business can work on growing their reputation as it plays a very important role in defining the future of that business. Apart from showcasing the brand online and working on the face of the business, these strategies of working on the social media activities and marketing emails can enhance the productivity of the business. Encouraging users to leave an online review and then working on taking steps towards improvements is also very essential.